PAVE Global/Ulta Beauty Student Competition

The design development plan focuses on creating an immersive, customer-centric retail space that blends beauty, wellness, and interactive experiences. Key areas such as the beauty bar, skincare, and wellness sections are thoughtfully integrated with features like a front-store display and an immersive interactive space, encouraging exploration and engagement. The layout incorporates iconic makeup and skincare brands alongside services like haircare, nails, and salon experiences. The design emphasizes fluid store connections, making it easy for customers to navigate between different zones while enjoying interactive, educational opportunities, such as product tutorials and personalized consultations. The goal is to create an experience driven environment where shopping is both seamless and enriching.